“Casual means care-free, not careless”

The aspiration is to be well dressed for every occasion. Casualwear is another field. Casualwear is a wide-ranging field. From “Business Casual” to an easy-going outfit for an outdoor BBQ. The comfortable outfit for your free-time is laid-back, but not sloppy or careless. Masterful, but not stiff. Interesting, but with style and class. And in every case, stitched to a perfect fit.

Casual clothing for men and women means ‘something‘ that is cultivated, sporty and laid back, but at the same time underscored by a perfect fit, fine materials and suitable colors.

“Must haves”

  • Jackets in a light-Version – with or without pattern
  • Blazer with or without pattern
  • Chinos – cotton pants – corduroy
  • Shirts with button-down collars
  • Shirts and tops with patches or contrasting elements
  • Bodycoats – close fitting coats


  • Canvas und Velvet
  • Cotton – Linen
  • Cashmere und Tweed
  • Herringbone und houndstooth
  • Corduroy and cashmere flannel
  • Cavalry twill and gabardine
  • Raw silk and stretch silk


  • Colored buttons
  • Marked contrast – visible stitching accents
  • Patches und contrasting color button-holes
  • Colorful inner lining – wild und cool alternatives
  • Big checks and stylish stripes
  • Colorful edges and collar accents
  • Stylish monogram – or your own signature

We are specialists in casualwear and can give you recommendations on how to master the arena of casual dressing. Let us create must-have “Key-pieces” for your ”Smart Casual” wardrobe as per your measurements and wishes. Thus, you are always assured of a perfect, stylish and unique appearance!

Ulrike Mayer

TEXTIle and Clothing expert,

AUThor and columnist.

Ulrike Mayer is a textile and clothing expert and author of a manual on how to dress for success (available in German: “Kleidungkompetenz”). Her roots lie in a firm, whose history stretches back over 250 years. Since 1995, she has been coaching individuals from politics, government, companies, and startups. By teaching them the ground rules for a stylish, elegant, professional and polished wardrobe, an important step on the ladder to success ...

learn more